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Top Email Marketing Software for Small Businesses: Brevo, Omnisend, and Systeme.io Reviewed

3 Best Email Marketing Platforms For Small Businesses (with a free plan)

Struggling to find the perfect email marketing software? It can feel like a never-ending maze.
Many small business owners wrestle with this decision, caught between hope for a game-changing tool and fear of wasting time and money.

You might wonder, “What if I pick the wrong one?” It’s a tough call, but breathe easy. I understand the struggle and am here to help. 

In this post, I’ll break down three fantastic platforms with solid free plans. Ready to simplify your decision and give your business the boost it deserves? 

Let’s dive in.

Brevo

Brevo is fantastic for digital product and service sellers. It’s like having a Swiss Army knife for your email marketing needs.

One of the best features on Brevo is the design possibilities when creating an email.
They made it easy to import your branding, buttons, html, etc.

 

A big plus from Brevo are the automations that are a breeze to set up. Imagine creating a workflow that automatically sends the right email at the right time. Easy peasy.

On the downside, the interface can be a bit clunky. You might find yourself clicking around more than you’d like.

 

You also need to be a bit tech-savy to install the tracker on your website, etc. If you can’t do it yourself, you might end up with a giant bill of your webdesigner

Free Plan: what's included?

Brevo’s free plan is quite generous. You get:

  • 300 emails per day, which is perfect for small lists.

  • It comes with a wide array of automation options. You can set up multiple workflows, such as welcome sequences, cart abandonment reminders, and follow-up emails.

It’s like having a trial run without the pressure of a countdown timer.

Pricing if you want to scale

Brevo’s pricing starts at $25 per month for the Lite plan. Not bad, right? 

It scales with your business, so you won’t pay for more than you need. Plus, it’s month-to-month, so no long-term commitment.

Omnisend

Omnisend is a dream for webshops. If you’re selling physical products, this one’s got your name written all over it.

Omnisend integrates seamlessly with e-commerce platforms. Imagine syncing your store and email list without breaking a sweat.
This makes it a dream to send abandoned cart sequences, where the products are shown, or to automatically create a unique discount code.

On the downside, the learning curve can be steep. You might feel like you’re back in school, but hang in there—it’s worth it.
Especially, creating the email feels a bit difficult in comparison to Brevo.

Free Plan: what's included?

Omnisend’s free plan is a little less generous compared to Brevo. 

You get:

  •  up to 500 emails per month. It’s a great way to get your feet wet without diving in headfirst.

  • It also supports automations. You can set up workflows for welcome emails, cart recovery, and product recommendations.

It’s like having a virtual assistant for your email marketing.

Pricing if you want to scale

Omnisend’s pricing wins over Brevo’s, starting at $16 per month for the Standard plan. That’s less than a night out, and it packs a punch with advanced features.

Systeme.io

Systeme.io is perfect for the non-tech-savvy. It’s like a magic wand for those who want everything to work together seamlessly—funnels, websites, and email marketing

Systeme.io is all-in-one. No need to juggle multiple tools. Imagine having everything you need under one roof.

Where it falls short compared to Brevo and Omnisend are the customization options which are limited.
If you’re a control freak about your designs, this might feel restrictive.

 

Free Plan: what's included?

Systeme.io’s free plan is surprisingly robust.

You get:

  • up to 2,000 contacts
  • unlimited emails.
  • Sadly, you can only set up one automation.
  • 1 Website
  • 1 Blog
  • 3 Funnels

Overall, the free plan is like finding out your budget hotel room is actually a suite. 

Pricing if you want to scale

Systeme.io’s pricing starts at $27 per month for the Startup plan. It’s a small price for the convenience of an all-in-one solution.

Choosing the right email marketing software can feel overwhelming. But with Brevo, Omnisend, and Systeme.io, you’ve got three solid options tailored to different needs. 

Whether you’re selling digital products, running a webshop, or need an all-in-one solution, there’s something here for you.

Time to Make Your Move

Choosing the right email marketing software can feel like a Herculean task. You’ve got options, but the fear of picking the wrong one can be paralyzing. I get it. You might be thinking, “What if I mess this up and waste precious time and money?”

But if you pick the right one, you get a tool that seamlessly boosts your business. Your emails are reaching the right people, at the right time, with minimal effort from you. Your digital products are flying off the virtual shelves. Your webshop is thriving, and you’re not bogged down by tech headaches.

Yes, it’s a lot to consider. But remember, Brevo, Omnisend, and Systeme.io each offer unique benefits tailored to your needs. Whether you’re selling digital goods, running an online store, or need an all-in-one solution, there’s a perfect match for you. You’ve got the information; now it’s time to act.

Don’t let indecision keep you stuck. Embrace the opportunity to enhance your business. Picture the growth, the engagement, and the sales. It’s all within your reach.

So, take a deep breath, and dive in. Pick the software that feels right for you and start transforming your email marketing game today. You’ve got this! The benefits are clear, the tools are ready, and your success story is waiting to be written. Stand tall, make your choice, and watch your business soar.

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