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Automated Funnels: Why They Don’t Deserve Their Bad Reputation

Automated Funnels: Why They Don't Deserve Their Bad Reputation

Have you ever dreamed of creating and launching a funnel that would skyrocket your business?

An automation that would generate tons of leads and sales for your product or service and make you feel like a rock star? A funnel that would turn your competitors green with envy and your customers into raving fans?

But have you also felt overwhelmed and confused by the whole idea of automated marketing? A funnel that seems too complicated, too expensive or too manipulative?

A funnel that would take hours of your time and money and still not work, making you feel like a loser and a failure?

If you answered yes to both questions, welcome to the club!

Many online business owners struggle with the same dilemma.

They want to use funnels to grow their business, but they are afraid of the pitfalls and challenges involved. They are also bombarded by the hype and false promises of some self-appointed gurus who make funnel marketing seem like a panacea or a get-rich-quick scheme.

But the truth is that funnels do not deserve the bad reputation caused by self-appointed gurus. 

Funnels are actually a valuable and ethical tool for marketing, and they can help you achieve your business goals and solve your problems with minimal hassle and maximum results.

In this article, I’ll show you why funnels aren’t what you think they are, and how you can use them to skyrocket your online business. 

I’ll also dispel some common myths and misconceptions about funnel marketing and give you some tips and best practices for creating and launching your own successful funnel.

 

How funnels can help you better understand and serve your customers (and why ads alone are not enough)

You’ve probably heard that the key to online marketing is to drive traffic to your website or landing page. And that the best way to do that is by using ads on platforms like Google, Facebook or Instagram. They may have even sold you a fun DIY course, promising to be the solution to your problems. If so, you may have tried it yourself, hoping for an increase in visitors and sales. Most likely with disappointing results. You saw some clicks and impressions, but conversions and sales failed to materialize. You may have spent more money on ads than you recouped. All you got was a bunch of frustration.

The reason is so simple, it would make you pull your hair out.

Ads alone are not enough to generate sales.

They are only the first step of the process,
designed to capture and hold the attention of your potential customers.

They are not there to persuade and convert them. That’s where funnels come in.

A funnel is a series of steps that guide your prospects from initial contact to final purchase.

A funnel is based on the natural stages of the customer journey, from awareness to loyalty.
It helps you understand and address your prospects’ needs and challenges at each stage, and offer them the right solution at the right time.

Let me clarify with an example: suppose you are walking down the street, on your way home, because you are hungry. Suddenly, you see a sign saying “Free pizza”. And since you’re starving, you follow the sign to the nearby restaurant.

There, you’re greeted by a friendly employee who asks you for your name and e-mail address in exchange for a slice of pizza. You think this is a top deal, agree and enjoy your free meal.

Next, you receive an email from the restaurant thanking you for your visit and inviting you to come back for a special offer.

Thanks to the impression of their service, you decide to try again.
You return to the restaurant and order a full pizza with a drink.

Satisfied and happy with your purchase, you enjoy it.

The next day, you receive another email from the restaurant, asking you for feedback and offering a loyalty program.
Satisfied as you are, you enrol yourself in the program.

Congratulations! You become a regular customer and a fan of the restaurant.

That’s a funnel in action.

A way to provide value and build trust with your prospects, and lead them to a purchase decision.
It’s a way to turn strangers into customers and customers into fans.

But what if the restaurant only had a sign that said “Free pizza” and nothing else? What if they didn’t ask for your name and email address, didn’t send you follow-up emails, didn’t offer you special deals or loyalty programs?

What if they just gave you a slice of pizza and hoped you would come back to buy more?

That’s what ads alone are.

They are a way to grab and hold your prospects’ attention, but not to persuade and convert them. They are a way to give away value, but not to build a relationship. They are a way to hope for sales, but not to guarantee them.

That’s why funnels are better than ads alone. They are a way to better understand and serve your customers, and generate more sales and revenue for your business.

How to customize and optimize your funnels for your specific business goals (and why you don't have to be a technical genius to do it)

You may be wondering: how do I create and manage a funnel for my online business? What tools and software do I need? How do I design and optimize my funnel for maximum results? How do I track and measure the performance of my funnel?

Or are you also thinking: this sounds too complicated, too expensive or too technical for me.
I don’t have the skills, time or money to do this. I don’t even know where to start.

If that’s the case, don’t worry. You’re not the only one.

Many online business owners feel the same way. They are overwhelmed and confused by the many features and options of funnel software.

They struggle to set up and optimize their funnels and websites and make them look professional and attractive. Furthermore, they lose money and customers to their competitors, who have better or more established funnels.

But here’s the good news: creating and managing a funnel for your online business is not as hard as you think. You don’t have to be a technical genius to do it. You don’t have to spend a fortune on software and tools. You don’t have to waste hours of your time and energy on trial and error.

All you need is a simple and effective funnel software that:

  • can help you achieve your specific business goals.
  • can help you create and launch your funnel in minutes, without coding or design skills.
  • can help you customize and optimize your funnel for your target market, your product or service and your desired outcome.
  • can help you track and measure the effectiveness and ROI of your funnel, and make adjustments as needed.

One such funnel software is Systeme.io.

Systeme.io is a powerful and user-friendly platform that allows you to easily create and manage high-conversion sales funnels.

It has everything you need to run and grow your online business.

  • Landing pages and sales pages.
  • Email marketing,
  • Membership,
  • Webinars,
  • E-commerce,
  • And much more.
Systeme.io

It also has a library of proven templates and funnels that you can use or adapt to your own needs.

With Systeme.io, you can create and launch your funnel in minutes, without any coding or design skills.

For example, suppose you want to generate leads and sales for your product or service, and make your customers happy and loyal.

With Systeme.io, you can do that in a few simple steps:

  1. Choose a template or funnel that fits your goal and niche. For example, you can choose a webinar funnel, a book funnel or a course funnel.
  2. Customize your funnel and make it all your own. You can add your logo, your headline, your text, your images, your videos, your testimonials, your offer, your call to action and much more. You can also add or remove elements or features that you do or do not want.
  3. Integrate your funnel with your tools and platforms. You can connect your funnel with your email marketing service, your payment processor, your analytics program and more. You can also set up your email sequences, follow-up messages, upsells and downsells.
  4. Launch your funnel and start generating leads and sales. You can publish your funnel with the click of a button and share it with your audience via social media, email or any other channel.
  5. Track and measure the performance and ROI of your funnel. You can use Systeme.io’s dashboard and analytics to see how your funnel is doing, how many visitors, leads and sales you are getting, how much revenue you are generating and what your conversion rates are.

That’s it. You’ve just created and launched a funnel for your online course, ebook or webinar using Systeme.io.

You can use Systeme.io to create and launch any type of funnel for your online business, whether you sell physical products, digital products, services, coaching, consulting or anything else.

If you want to learn more about Systeme.io, and how it can help you create and launch your funnel in minutes, you can visit their website here:

You can even sign up for a free account and start from there

How to provide value and build trust with your prospects through your funnels (and why an excellent email sequence is a must)

The key to online marketing is in building an email list of prospects and customers.

You’ve obviously heard this already if you live on planet earth.
Maybe you’ve tried it yourself, hoping for a boost in your sales and revenue.

Only, getting people on that list often turns out to be harder than thought. You may have seen some signups, but it hasn’t gotten you any sales yet.

Building an email list is simply not enough to generate sales. Building an email list is only the second step of the process.

That’s where email sequencing comes in.

An email sequence is a series of emails you send to your subscribers over a period of time.

It is based on the natural stages of the customer journey, from awareness to loyalty.
It helps you provide value and build trust with your prospects, offering them the right solution at the right time.

  1. Consider this: suppose you’re browsing online and you see an ad for a free ebook that promises to teach you how to grow your online business.
    You’re interested and curious, so you click on the ad and land on a page that asks you for your name and email address in exchange for the ebook. You agree and download the ebook.
  2. Next, you receive an e-mail from the author thanking you for your download and introducing himself. You read the e-mail and the e-book and find it useful and informative.
  3. Then you receive another email from the author asking you if you liked the e-book and if you have any questions. You reply and ask him a question.On which you receive a reply from the author answering your question and giving you more tips and resources. You appreciate his help and advice.
  4. You then receive another email from the author inviting you to participate in his online course that will teach you more advanced strategies and techniques to grow your online business. You are impressed by his expertise and credibility and decide to participate in his course.
  5. You enrol and pay for the course.
  6.  Then you receive an email again, welcoming you to the course and giving you access to the modules and materials. You are excited and eager to learn more.
  7. Finally, you receive another email from the author, asking you for feedback and offering you a bonus or discount on his other products or services. You are delighted and take advantage of his offer.

This automated email sequence is a way to provide value and build trust with your prospects, and get them to make a purchase decision.
It’s a way to turn subscribers into customers and customers into fans.

But what if the author only sent you one e-mail and nothing else? What if he only thanks you for your download and immediately offers you his course? What if he doesn’t answer your question, doesn’t give you tips or resources, doesn’t invite you to join his course, doesn’t welcome you to the course, doesn’t ask you for feedback, doesn’t offer you a bonus or discount? What if he just gave you an e-book and hoped you would buy his course?

That’s what it’s like to build an email list without an email sequence.

That’s why automated email sequences are better than building an email list without an email sequence.
They are a way to provide value and build trust with your prospects, and generate more sales and revenue for your business.

Waarom funnels de slechte reputatie van zelfbenoemde goeroes niet verdienen (en hoe het kan)

By now, it will be clear to you that automated funnels are better than ads alone,
and how you can customize and optimize your funnels for your specific business goals to provide more value and build trust with your prospects.

Maybe you are now eager to create and launch your own funnel for your online business. Ready to take action and see the results.

But you may also be feeling overwhelmed and scared by what you’ve learned.
You may be worried about the workload and challenges involved.
Then you may now be thinking, “This sounds great, but I don’t know if I can do it.”

If that’s the case, don’t worry. You don’t have to do it alone.
You don’t have to struggle and suffer alone. You don’t have to reinvent the wheel or start from scratch.

You can get help from someone who knows what they are doing. Someone who has created and launched successful funnels for his own and other online businesses. Someone who has the knowledge and experience to guide and support you. Someone who can help you create and launch your funnel and do the copywriting for you.

That someone is me (as if that didn’t lay it on thick lol).

I’m a funnel expert and a copywriter who can help you create and launch your funnel for your business.
I can help you:

  • To adapt and optimize your funnel for your target market, your product or service and your desired outcome.
  • To provide value and build trust with your prospects.
  • In writing attractive and compelling emails, landing pages, sales pages and more.
  • To track and measure the effectiveness and efficiency of your funnel and make adjustments as needed.

But above all, help you save time, money and energy, and avoid mistakes, for faster, successful results.

So, what are you waiting for?

Don’t let the bad reputation of funnels, caused by self-appointed gurus, stop you from using this powerful and ethical marketing tool.
Don’t let the opportunity to grow your business pass you by.
Take action now and contact me today.

I would love to help you create and launch your funnel and do the copywriting for you. I’d love to help you skyrocket your online business and make you feel successful and fulfilled.
You deserve it.
You can do it.

Let’s do it together.

Book your free strategy session

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